Molly ran across this ad while looking through, of all things, her latest Martha Stewart magazine. We both erroneously associated it with the series of beef ads featuring meat landscapes.
Molly: Ugh, meat is not appetizing Don’t make it bigger! Put a little piece on a plate and surround it by leaves or something.
Seth: You’re just not the target market, honey.
Molly: I can’t imagine Martha Stewart readers are the target. And I even like meat!
I had to admit she had a point. Who exactly is this ad targeting? I love meat, and I find this at best unattractive. Yet when I went searching for the aforementioned beef ads, I also found some even more disgusting raw meat landscapes from Negroni. Stop the madness, people.